New research reveals that direct email marketing is the most popular trigger for online shopping.
The report, by Give As You Live, shows that 64% of consumers will click links to a retail site in an email, compared to only 10% for links on social media messages.
Online shops that have an element of ‘reward’ are particularly ‘distracting’ for shoppers, with 42% stating that fashion retailers distract them the most, followed by travel websites and entertainment shops.
Find out more about the study here.
Filed under: Marketing Tagged: Advertising, B2C, consumers, direct marketing, e-commerce, Email, Marketing, Research, social media, Study
